The 2018 Toyota Century — Japan’s answer to Rolls-Royce
Toyota launched a new-generation Toyota Century — an event that has only happened three times in 50 years.
Rolls-Royce may roll over and Bentley may bend tradition to meet changing market demands on a regular basis. But the Toyota Century is only upgraded when cutting-edge technology can seamlessly improve upon its well-established blueprint. It has never once veered from its straight and narrow path of serving Japan’s conservative chauffeur-driven elite, including company presidents, the rich and famous, prime ministers and the Emperor.
The 2018 Toyota Century introduces a new hybrid powertrain that delivers what Toyota calls “overwhelming serenity.” It has always been a remarkably quiet car, but this third-generation model goes the extra mile. According to some, its standard upholstery was even made wool instead of leather (optional) to prevent squeaks during passenger movement.
As with every model since the Toyota Century was first launched in 1967, to celebrate the birth of Toyota’s founder a century before, this hand-built flagship can only be purchased by invitation in Japan, making it truly exclusive.
Its sumptuous rear seat area indulges VIPs with exquisite craftsmanship, power seat adjustment, power seat massages, power leg rests and generous space made larger by slightly increased overall body dimensions. An LCD panel also provides fingertip command of the seats, audio system and climate control.
The new hybrid powertrain features a 5.0-liter, 32-valve V8 engine for powerful performance and improved fuel efficiency over the previous V12 engine. LED headlamps and the latest intelligent safety features are also included.
A new Toyota Century costs just over $100,000, which is quite reasonable when compared to a new Rolls-Royce Phantom. But for those seeking ultimate value, a used Toyota Century such as the 1990 Toyota Century shown below can be purchased in Japan for about one tenth the price of a new Toyota Century.
Collectors abroad are catching on to the unique appeal and potential of used Toyota Century models in Japan, and their prices are likely to rise. In countries like the US, where strict import regulations prevent the import of foreign-market vehicles until they are at least 25 years old, collectors are legally importing the first-generation Century from Japan and looking forward to second-generation legality in 2022.
Those interested in possessing Japan’s most exclusive used automobile, or any other used Japanese or European luxury model, are encouraged to consider the huge and affordable Japanese used car market and give Japan Car Direct a call.
I can't recommend JCD enough. Mathew was a fantastic person to work with. As a newbie to the Japanese auctions, I was quite naïve and had far too many questions. Mathew was kind, knowledgeable, and patient through the entire process. My Minicab arrived last week and I am quite pleased. I would not hesitate to work with Japan Car Direct again in the future. Thank you Mathew!! Jay A.
I purchased a suzuki carry from here.. They made the whole process so easy..fantastic communication,and I got what I wanted.. highly recommend using this company for your next purchase. 5 stars
IF YOU ARE OVERLY CAUTIOUS READ THIS I am over the top and I am aware of it. Matthew probably should get an award for dealing with me. I dig into everything and am used to fighting for fairness at auto auctions here in the USA - we own a small dealership. Early into my fist purchase (of many) Matthew earned my trust. He’s a rare breed: a true professional and exceptional at what he does. The world NEEDS more like him in every industry. Matthew is one of our most valued partners now, as we strive to bring JDM to Rochester and the Great Lakes. I’m a tough case, I openly admit, but he worked through my caution and I’m now very happy to purchase through him. Call me if you want, I’ll recommend Matthew to anyone. Drew
IF YOU ARE OVERLY CAUTIOUS READ THIS I am over the top and I am aware of it. Matthew probably should get an award for dealing with me. I dig into everything and am used to fighting not to get taken at local auctions (I own a dealership and believe strongly in integrity). Early into my fist purchase (of many) Matthew earned my trust. He’s a rare breed: a true professional and exceptional at what he does. The world NEEDS more like him in every industry. Matthew is one of our most valued partners now, as we strive to bring JDM to Rochester and the Great Lakes. I’m a tough case, I openly admit. Find me and call me if you want, I’ll recommend Matthew to anyone. Drew
I always wanted a Land Cruiser ! Mathew helped me find 2 beautiful trucks from the Japanese auction. Had them delivered to Freeport, TX last week. He was amazing to work with. Fast response time on bids, super easy to work with, he has a lot of experience and answered all questions promptly. Will be working with JCD more in the future to purchase more vehicles !
Very pleased with my experience with JCD. Mat helped me with my purchase of a Honda Beat and its shipping to the port of Baltimore. Everything was seamless and I would (and already have) recommended this company to several friends.
Thanks to JapanCarDirect for the opportunity, Yoshi took well care of my requests with a incomparable patience and fast follow up. Will definitely pass the word around !!! 👌🇨🇦🇯🇵
Fantastic service, helped me through the process of importing my JZX100 to the UK, Everything was clear and fees were low, worth every penny though, fantastic and couldn't have asked for more!
I just picked up my dream campervan from port and have to say that Japan car direct was with me the entire way. I felt so supported all my questions were answered and I could not imagine doing something like this without them. I highly recommend the whole team, trust them and would encourage anyone to use there services.
Mathew and all stuff JCD are best. I ordered 4 cars to UA. Support was 24H. The team did its best to solve my problems. They are really good. Now I can recommend them. Unique condition of the car. P.S. sorry but the photo was taken immediately upon arrival. Thank you again!
I just wanna thank Matthew and the whole team at Japan Car Direct, they always went above and beyond in making sure their clients are always happy and informed about the vehicles they are purchasing. I am still in the buying process but so far 5/5 definitely. I’ll keep everyone posted when I do find a car!
Do yourself a favor, call Mathew at Japan Car Direct. Let him take the worry about doing business over seas off your plate. Not knowing anything about importing vehicles from Japan, I spent countless hours studying and trying to figure it all out. The headaches were too much! After Mathew walked me through the process it was a piece of cake. We've already bought a couple and are now buying more with complete confidence. Thanks guys, much much appreciated.
Can not recommend these guys enough. I dealt with Matt, who was extremely helpful and patient with all of my stupid questions. The way they have the whole process is so convenient, especially with the live video translations of the auction sheets. I will absolutely be returning to them in the future.
Trustworthy group here! They made it easy from point a to b. So glad this was the first group I tried as I have heard horror stories about the import process. Highly recommended.
Yoshi and team were patient in helping me find the right car (green 2016 Prius 4WD) and get me through the process. Flawless service, prompt response to communications, on delivery the car was better than expected, very close to new looking. Their recommended partners for shipping and entry into NZ were on the ball too. Highly recommended! Pro tip: don't mess around; decide exactly what you want, then bid to win.